Professional Competence or Personal Relationship? Research on the Influencing Mechanism on Repeated Purchase Intention of Agricultural Resources

Based on social exchange, rational choice, and perceptual choice theory, this paper examines the influence of professional competence, personal relationship, and their interaction on repeated purchase intention in the context of rural agricultural marketing. Adopting the survey method and hierarchic...

Descripción completa

Detalles Bibliográficos
Autores principales: Li, Lan, Li, Gang, Chen, Junqi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7177999/
https://www.ncbi.nlm.nih.gov/pubmed/32231049
http://dx.doi.org/10.3390/ijerph17072278

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7177999/
https://www.ncbi.nlm.nih.gov/pubmed/32231049
http://dx.doi.org/10.3390/ijerph17072278

Ejemplares similares