The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study

BACKGROUND: Nutrition Content Claims (NCCs) are often used to enhance the appeal of healthy food products. Appropriate horizontal positioning of different NCCs in the consumer’s visual field may help to improve the effect of the claims. This study examines the extent to which NCCs on food packaging...

Descripción completa

Detalles Bibliográficos
Autores principales: Li, Shouwei, Liu, Ping, Guo, Yan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7191805/
https://www.ncbi.nlm.nih.gov/pubmed/32349716
http://dx.doi.org/10.1186/s12889-020-08761-y

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7191805/
https://www.ncbi.nlm.nih.gov/pubmed/32349716
http://dx.doi.org/10.1186/s12889-020-08761-y

Ejemplares similares