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The effect of location and type of nutrition content claims (NCCs) on healthy food purchase intentions: findings from an experimental study
BACKGROUND: Nutrition Content Claims (NCCs) are often used to enhance the appeal of healthy food products. Appropriate horizontal positioning of different NCCs in the consumer’s visual field may help to improve the effect of the claims. This study examines the extent to which NCCs on food packaging...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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BioMed Central
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7191805/ https://www.ncbi.nlm.nih.gov/pubmed/32349716 http://dx.doi.org/10.1186/s12889-020-08761-y |