Opportunities and Challenges for Using Automatic Human Affect Analysis in Consumer Research

The ability to automatically assess emotional responses via contact-free video recording taps into a rapidly growing market aimed at predicting consumer choices. If consumer attention and engagement are measurable in a reliable and accessible manner, relevant marketing decisions could be informed by...

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Detalles Bibliográficos
Autores principales: Küster, Dennis, Krumhuber, Eva G., Steinert, Lars, Ahuja, Anuj, Baker, Marc, Schultz, Tanja
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7199103/
https://www.ncbi.nlm.nih.gov/pubmed/32410956
http://dx.doi.org/10.3389/fnins.2020.00400

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7199103/
https://www.ncbi.nlm.nih.gov/pubmed/32410956
http://dx.doi.org/10.3389/fnins.2020.00400

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