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Opportunities and Challenges for Using Automatic Human Affect Analysis in Consumer Research
The ability to automatically assess emotional responses via contact-free video recording taps into a rapidly growing market aimed at predicting consumer choices. If consumer attention and engagement are measurable in a reliable and accessible manner, relevant marketing decisions could be informed by...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7199103/ https://www.ncbi.nlm.nih.gov/pubmed/32410956 http://dx.doi.org/10.3389/fnins.2020.00400 |