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Do Customers Pay Attention to Motivations and Switching Costs When They Terminate Their Relationships?
Research on some key boundary conditions and outcomes of consumers’ relationship termination in the online environment is scare. We examine how four categories (e.g., upkeep, time, benefits, and personal loss) of avoiding relationships affect customers’ relationship termination. We also consider bot...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7201131/ https://www.ncbi.nlm.nih.gov/pubmed/32411057 http://dx.doi.org/10.3389/fpsyg.2020.00798 |