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Combination of Topic Modelling and Decision Tree Classification for Tourist Destination Marketing

This paper applies a smart tourism approach to tourist destination marketing campaigns through the analysis of tourists’ reviews from TripAdvisor to identify significant patterns in the data. The proposed method combines topic modelling using Structured Topic Analysis with sentiment polarity, inform...

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Detalles Bibliográficos
Autores principales: Christodoulou, Evripides, Gregoriades, Andreas, Pampaka, Maria, Herodotou, Herodotos
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225514/
http://dx.doi.org/10.1007/978-3-030-49165-9_9