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Combination of Topic Modelling and Decision Tree Classification for Tourist Destination Marketing
This paper applies a smart tourism approach to tourist destination marketing campaigns through the analysis of tourists’ reviews from TripAdvisor to identify significant patterns in the data. The proposed method combines topic modelling using Structured Topic Analysis with sentiment polarity, inform...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7225514/ http://dx.doi.org/10.1007/978-3-030-49165-9_9 |