What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the Moderating Role of Gender

The fast-food service industry has been growing rapidly across China over the last few decades. In accordance with the rising consumption level in the country, Chinese customers care increasingly about their food choices. The purpose of this study is to investigate the factors that can influence cus...

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Detalles Bibliográficos
Autores principales: Zhong, Yongping, Moon, Hee Cheol
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230358/
https://www.ncbi.nlm.nih.gov/pubmed/32276425
http://dx.doi.org/10.3390/foods9040460

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230358/
https://www.ncbi.nlm.nih.gov/pubmed/32276425
http://dx.doi.org/10.3390/foods9040460

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