Assessing the Influence of Visual-Taste Congruency on Perceived Sweetness and Product Liking in Immersive VR

This study was designed to assess whether the combined effect of taste-congruent and incongruent extrinsic visual cues presented in virtual reality (VR) influences the perception of sweetness and product liking. Three VR environments (sweet-congruent, sweet-incongruent, and neutral) were created bas...

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Detalles Bibliográficos
Autores principales: Chen, Yang, Huang, Arya Xinran, Faber, Ilona, Makransky, Guido, Perez-Cueto, Federico J. A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230737/
https://www.ncbi.nlm.nih.gov/pubmed/32283682
http://dx.doi.org/10.3390/foods9040465

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7230737/
https://www.ncbi.nlm.nih.gov/pubmed/32283682
http://dx.doi.org/10.3390/foods9040465

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