The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment

BACKGROUND: Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as well as w...

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Detalles Bibliográficos
Autores principales: Contreras-Manzano, Alejandra, Jáuregui, Alejandra, Nieto, Claudia, Hall, Marissa G., Vargas-Meza, Jorge, Thrasher, James F., Illescas-Zárate, Daniel, Barquera, Simón, Hammond, David
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2020
Materias:
Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7232833/
https://www.ncbi.nlm.nih.gov/pubmed/32418538
http://dx.doi.org/10.1186/s12937-020-00565-5

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7232833/
https://www.ncbi.nlm.nih.gov/pubmed/32418538
http://dx.doi.org/10.1186/s12937-020-00565-5

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