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The impact of a cartoon character on adults perceptions of Children’s breakfast cereals: a randomized experiment
BACKGROUND: Cartoon characters on processed food packaging increase the perception of product preference among children, but their effect among adults has rarely been examined. We evaluated the effect of a cartoon character on breakfast cereals on beliefs about buying them for children, as well as w...
| Autores principales: | , , , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BioMed Central
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7232833/ https://www.ncbi.nlm.nih.gov/pubmed/32418538 http://dx.doi.org/10.1186/s12937-020-00565-5 |