Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area

This study aimed to 1) explore the information flow by which supermarkets attempt to communicate with consumers, and 2) make a preliminary evaluation of the strategies used by supermarkets to promote organic food to consumers specifically within the Bangkok Metropolitan Area. Nine supermarket outlet...

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Detalles Bibliográficos
Autores principales: Kantamaturapoj, Kanang, Marshall, Alan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7240117/
https://www.ncbi.nlm.nih.gov/pubmed/32462095
http://dx.doi.org/10.1016/j.heliyon.2020.e04003

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7240117/
https://www.ncbi.nlm.nih.gov/pubmed/32462095
http://dx.doi.org/10.1016/j.heliyon.2020.e04003

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