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Providing organic food to urban consumers: case studies of supermarkets in Bangkok and metropolitan area
This study aimed to 1) explore the information flow by which supermarkets attempt to communicate with consumers, and 2) make a preliminary evaluation of the strategies used by supermarkets to promote organic food to consumers specifically within the Bangkok Metropolitan Area. Nine supermarket outlet...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7240117/ https://www.ncbi.nlm.nih.gov/pubmed/32462095 http://dx.doi.org/10.1016/j.heliyon.2020.e04003 |