The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy

In this article, we offer some initial examination on how Covid-19 pandemic can influence the developments of CSR and marketing. We argue that Covid-19 pandemic offers a great opportunity for businesses to shift towards more genuine and authentic CSR and contribute to address urgent global social an...

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Detalles Bibliográficos
Autores principales: He, Hongwei, Harris, Lloyd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241379/
https://www.ncbi.nlm.nih.gov/pubmed/32457556
http://dx.doi.org/10.1016/j.jbusres.2020.05.030

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7241379/
https://www.ncbi.nlm.nih.gov/pubmed/32457556
http://dx.doi.org/10.1016/j.jbusres.2020.05.030

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