Marketing innovations during a global crisis: A study of China firms’ response to COVID-19

As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the global economy and threatening the survival of firms worldwide. It seems unavoidable that this natural disruption has hit the global economy and produced a huge crisis for firms. This study explores how firms...

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Detalles Bibliográficos
Autores principales: Wang, Yonggui, Hong, Aoran, Li, Xia, Gao, Jia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7247497/
https://www.ncbi.nlm.nih.gov/pubmed/32501308
http://dx.doi.org/10.1016/j.jbusres.2020.05.029

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7247497/
https://www.ncbi.nlm.nih.gov/pubmed/32501308
http://dx.doi.org/10.1016/j.jbusres.2020.05.029

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