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Marketing innovations during a global crisis: A study of China firms’ response to COVID-19
As a worldwide disaster, the COVID-19 crisis is profoundly affecting the development of the global economy and threatening the survival of firms worldwide. It seems unavoidable that this natural disruption has hit the global economy and produced a huge crisis for firms. This study explores how firms...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7247497/ https://www.ncbi.nlm.nih.gov/pubmed/32501308 http://dx.doi.org/10.1016/j.jbusres.2020.05.029 |