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Does Enterprise Architecture Support Customer Experience Improvement? Towards a Conceptualization in Digital Transformation Context
Customer Experience (CE) is often presented as a competitive battlefield in the new digital context. However, it is defined so broadly, so holistically, that companies find it challenging to improve it through well-defined projects with an impact analysis of the different changes that could be broug...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7254539/ http://dx.doi.org/10.1007/978-3-030-49418-6_28 |