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Does Enterprise Architecture Support Customer Experience Improvement? Towards a Conceptualization in Digital Transformation Context

Customer Experience (CE) is often presented as a competitive battlefield in the new digital context. However, it is defined so broadly, so holistically, that companies find it challenging to improve it through well-defined projects with an impact analysis of the different changes that could be broug...

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Detalles Bibliográficos
Autores principales: Hafsi, Mouaad, Assar, Saïd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7254539/
http://dx.doi.org/10.1007/978-3-030-49418-6_28

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