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The new frontier of consumer experiences: escape through pain
Terms such as consumer experience and experiential consumption have become ubiquitous in the realm of marketing. The last decades have seen a dramatic increase in academic publications exploring these concepts across many different streams and have resulted in significant advances in scholarly under...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Springer US
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7264963/ http://dx.doi.org/10.1007/s13162-020-00175-8 |