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Value Co-creation in Third-Party Managed Virtual Communities and Brand Equity
Value co-creation continues to be a key issue in the era of marketing 4.0. Despite an increasing amount of research on value co-creation, there is still a lot of ambiguity in the use of certain terms. For example, different names are used to refer to the same concept. Even though the concept of co-i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7269091/ https://www.ncbi.nlm.nih.gov/pubmed/32536889 http://dx.doi.org/10.3389/fpsyg.2020.00927 |