Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences

In advertising studies, the impact of sexually appealing advertisements (hereafter “ads”) on consumers’ product preferences is highly controversial. This paper explores (1) how such ads affect consumers’ product preferences at the gazing stage (initial stage of exposure to the ad) and evaluation sta...

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Detalles Bibliográficos
Autores principales: Hu, Fengpei, Wu, Qingyuan, Li, Yiwei, Xu, Weijie, Zhao, Lei, Sun, Qingzhou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7273180/
https://www.ncbi.nlm.nih.gov/pubmed/32547359
http://dx.doi.org/10.3389/fnins.2020.00465

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7273180/
https://www.ncbi.nlm.nih.gov/pubmed/32547359
http://dx.doi.org/10.3389/fnins.2020.00465

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