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Love at First Glance but Not After Deep Consideration: The Impact of Sexually Appealing Advertising on Product Preferences
In advertising studies, the impact of sexually appealing advertisements (hereafter “ads”) on consumers’ product preferences is highly controversial. This paper explores (1) how such ads affect consumers’ product preferences at the gazing stage (initial stage of exposure to the ad) and evaluation sta...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7273180/ https://www.ncbi.nlm.nih.gov/pubmed/32547359 http://dx.doi.org/10.3389/fnins.2020.00465 |