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Interventions as experiments: Connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income inequality, and guns
This essay applies the “ultimate broadening of the concept of marketing” for designing and implementing interventions in public laws and policy, national and local regulations, and everyday lives of individuals. The ultimate broadening of the concept of marketing: Marketing is any activity, message,...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7278641/ https://www.ncbi.nlm.nih.gov/pubmed/32536734 http://dx.doi.org/10.1016/j.jbusres.2020.05.027 |