Social Cues and the Online Purchase Intentions of Organic Wine

This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’...

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Detalles Bibliográficos
Autores principales: Sohn, Stefanie, Seegebarth, Barbara, Kissling, Martin, Sippel, Tabea
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7278832/
https://www.ncbi.nlm.nih.gov/pubmed/32429464
http://dx.doi.org/10.3390/foods9050643

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7278832/
https://www.ncbi.nlm.nih.gov/pubmed/32429464
http://dx.doi.org/10.3390/foods9050643

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