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Social Cues and the Online Purchase Intentions of Organic Wine

This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers’...

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Detalles Bibliográficos
Autores principales:	Sohn, Stefanie, Seegebarth, Barbara, Kissling, Martin, Sippel, Tabea
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2020
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7278832/ https://www.ncbi.nlm.nih.gov/pubmed/32429464 http://dx.doi.org/10.3390/foods9050643

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