Cargando…
Omnichannel Strategy and Consumer Behavior in Distribution Channels: Trends in the Ophthalmology Sector
Changes in consumer behavior are forcing companies to rapidly shift their distribution channels toward an omnichannel model. In the case of the ophthalmology sector, however, the purchase of contact lenses and prescription glasses requires professional examination by a trained eye specialist. This p...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7283529/ https://www.ncbi.nlm.nih.gov/pubmed/32581954 http://dx.doi.org/10.3389/fpsyg.2020.01142 |