The Impact of the Innovative Knowledge of Customers on Their Recommendation Intentions

This article provides a systematic way to examine the impact of the innovative knowledge of customers on their recommendation intentions from firm design perspective and investigates the moderating effects of guidance methods and design materials provided combining different aspects of cognitive fit...

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Detalles Bibliográficos
Autores principales: Zhang, Fenghua, Zhang, Depeng, Lin, Mengfei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7283618/
https://www.ncbi.nlm.nih.gov/pubmed/32581911
http://dx.doi.org/10.3389/fpsyg.2020.00979

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7283618/
https://www.ncbi.nlm.nih.gov/pubmed/32581911
http://dx.doi.org/10.3389/fpsyg.2020.00979

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