Best marketing strategy selection using fractional factorial design with analytic hierarchy process

Marketing strategies selection for the purpose of increasing the sales revenue is an essential problem that can face any marketing team. Many companies facing difficulties of identifying the best marketing strategy for certain product or service, because the marketing plan involves a large number of...

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Detalles Bibliográficos
Autores principales: Al-Dawalibi, Anas, Al-Dali, Ibrahim H., Alkhayyal, Bandar A.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Engineering
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7284063/
https://www.ncbi.nlm.nih.gov/pubmed/32547931
http://dx.doi.org/10.1016/j.mex.2020.100927

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7284063/
https://www.ncbi.nlm.nih.gov/pubmed/32547931
http://dx.doi.org/10.1016/j.mex.2020.100927

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