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Best marketing strategy selection using fractional factorial design with analytic hierarchy process
Marketing strategies selection for the purpose of increasing the sales revenue is an essential problem that can face any marketing team. Many companies facing difficulties of identifying the best marketing strategy for certain product or service, because the marketing plan involves a large number of...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7284063/ https://www.ncbi.nlm.nih.gov/pubmed/32547931 http://dx.doi.org/10.1016/j.mex.2020.100927 |