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Modifying the Bass diffusion model to study adoption of radical new foods–The case of edible insects in the Netherlands
Developing new food products is a complex process. Even if a company performs new product development activities successfully, it is still uncertain if consumers will adopt the product. The Bass diffusion model has often been used to study product adoption. However, existing modifications of the Bas...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7289433/ https://www.ncbi.nlm.nih.gov/pubmed/32525950 http://dx.doi.org/10.1371/journal.pone.0234538 |