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Judgments of a Product’s Quality and Perceptions of User Experience Can Be Mediated by Brief Messaging That Matches the Person’s Pre-existing Attitudes
The mediation of an attitude to a product following a brief message is investigated. Statements indicating whether a computer was running on energy from renewable or more conventional sources were presented and users’ experiences were measured. Participants’ pre-existing environmental concern and th...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7296069/ https://www.ncbi.nlm.nih.gov/pubmed/32581981 http://dx.doi.org/10.3389/fpsyg.2020.01261 |