How Age and Disclosures of Sponsored Influencer Videos Affect Adolescents’ Knowledge of Persuasion and Persuasion

This study examines the effects of age (early versus middle adolescence) combined with the content of disclosures for sponsoring in online influencer videos on adolescents’ knowledge of persuasion and on persuasion. An experiment was conducted among a sample of 406 adolescents (167 early adolescents...

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Detalles Bibliográficos
Autores principales: van Reijmersdal, Eva A., van Dam, Sophia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2020
Materias:
Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7297843/
https://www.ncbi.nlm.nih.gov/pubmed/31955365
http://dx.doi.org/10.1007/s10964-019-01191-z

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7297843/
https://www.ncbi.nlm.nih.gov/pubmed/31955365
http://dx.doi.org/10.1007/s10964-019-01191-z

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