The Influences of Brand Awareness on Consumers’ Cognitive Process: An Event-Related Potentials Study

Brand awareness plays an important role in most aspects of marketing. However, consumers’ cognitive process of brand awareness, which plays an important role in purchase decision or product usage experiences, is still unclear in the brain. Using event-related potentials (ERPs), the influences of two...

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Detalles Bibliográficos
Autor principal: Zhang, Xuefeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Neuroscience
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7303260/
https://www.ncbi.nlm.nih.gov/pubmed/32595444
http://dx.doi.org/10.3389/fnins.2020.00549

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7303260/
https://www.ncbi.nlm.nih.gov/pubmed/32595444
http://dx.doi.org/10.3389/fnins.2020.00549

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