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Omnichannel in the fashion industry: A qualitative analysis from a supply-side perspective
Currently, many companies are abandoning multichannel and turning to a much more centralized model known as omnichannel, in order to gain a competitive advantage by integrating and optimizing different channels and thus the client has a unique experience. Within this context, the aim of this study i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7303998/ https://www.ncbi.nlm.nih.gov/pubmed/32577571 http://dx.doi.org/10.1016/j.heliyon.2020.e04198 |