Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study

BACKGROUND: Facebook’s advertising platform reaches most US households and has been used for health-related research recruitment. The platform allows for advertising segmentation by age, gender, and location; however, it does not explicitly allow for targeting by race or ethnicity to facilitate a di...

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Detalles Bibliográficos
Autores principales: Pechmann, Cornelia, Phillips, Connor, Calder, Douglas, Prochaska, Judith J
Formato: Online Artículo Texto
Lenguaje:English
Publicado: JMIR Publications 2020
Materias:
Original Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7305557/
https://www.ncbi.nlm.nih.gov/pubmed/32501274
http://dx.doi.org/10.2196/17554

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7305557/
https://www.ncbi.nlm.nih.gov/pubmed/32501274
http://dx.doi.org/10.2196/17554

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