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Facebook Recruitment Using Zip Codes to Improve Diversity in Health Research: Longitudinal Observational Study
BACKGROUND: Facebook’s advertising platform reaches most US households and has been used for health-related research recruitment. The platform allows for advertising segmentation by age, gender, and location; however, it does not explicitly allow for targeting by race or ethnicity to facilitate a di...
Autores principales: | Pechmann, Cornelia, Phillips, Connor, Calder, Douglas, Prochaska, Judith J |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
JMIR Publications
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7305557/ https://www.ncbi.nlm.nih.gov/pubmed/32501274 http://dx.doi.org/10.2196/17554 |
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