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It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates

Failure to attend hospital appointments has a detrimental impact on care quality. Documented efforts to address this challenge have only modestly decreased no-show rates. Behavioral economics theory has suggested that more effective messages may lead to increased responsiveness. In complex, real-wor...

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Detalles Bibliográficos
Autores principales:	Berliner Senderey, Adi, Kornitzer, Tamar, Lawrence, Gabriella, Zysman, Hilla, Hallak, Yael, Ariely, Dan, Balicer, Ran
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2020
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7310733/ https://www.ncbi.nlm.nih.gov/pubmed/32574181 http://dx.doi.org/10.1371/journal.pone.0234817

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