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How to Improve Value Creation by Service Interaction: The Role of Customer–Environment Fit and Efficacy
Under the service-dominant logic, the interactions between employee and customer create opportunities for value creation. Yet, prior research has ignored the underlying mechanism by which service interaction might improve customer value creation. This study develops a conceptual model of customer–en...
Autores principales: | , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Frontiers Media S.A.
2020
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7311637/ https://www.ncbi.nlm.nih.gov/pubmed/32625144 http://dx.doi.org/10.3389/fpsyg.2020.01231 |