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Loss Aversion as a Potential Factor in the Sunk-Cost Fallacy
The sunk-cost fallacy (SCF) occurs when an individual makes an investment with a low probability of a payoff because an earlier investment was made. The investments may be time, effort, or money. Previous researchers showed that larger prior investments were more likely to lead to the SCF than lower...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Facultad de Psicología. Universidad de San Buenaventura, Medellín
2019
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7318389/ https://www.ncbi.nlm.nih.gov/pubmed/32612790 http://dx.doi.org/10.21500/20112084.3951 |