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Dynamische Preisgestaltung in der digitalisierten Welt

Digital technologies favor the use of dynamic pricing, i.e., prices that vary unannounced for a product that basically remains unchanged. However, different forms of dynamic pricing are often mixed in the public discussion, which makes a meaningful analysis of the advantages and disadvantages of dyn...

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Detalles Bibliográficos
Autores principales: Spann, Martin, Skiera, Bernd
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer Fachmedien Wiesbaden 2020
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7318725/
https://www.ncbi.nlm.nih.gov/pubmed/34764535
http://dx.doi.org/10.1007/s41471-020-00095-0