Purchase intention and purchase behavior online: A cross-cultural approach

This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...

Descripción completa

Detalles Bibliográficos
Autores principales: Peña-García, Nathalie, Gil-Saura, Irene, Rodríguez-Orejuela, Augusto, Siqueira-Junior, José Ribamar
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7322128/
https://www.ncbi.nlm.nih.gov/pubmed/32613132
http://dx.doi.org/10.1016/j.heliyon.2020.e04284

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7322128/
https://www.ncbi.nlm.nih.gov/pubmed/32613132
http://dx.doi.org/10.1016/j.heliyon.2020.e04284

Ejemplares similares