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Purchase intention and purchase behavior online: A cross-cultural approach
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and se...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7322128/ https://www.ncbi.nlm.nih.gov/pubmed/32613132 http://dx.doi.org/10.1016/j.heliyon.2020.e04284 |