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Regional and global strategies of MNEs: Revisiting Rugman & Verbeke (2004)
We describe the extent to which the world’s largest companies (in terms of revenues), achieve sales around the globe, and have been able to penetrate markets outside of their home region. We try to answer the following question: Has there been a recent increase in the world’s largest firms achieving...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7330527/ https://www.ncbi.nlm.nih.gov/pubmed/32836502 http://dx.doi.org/10.1057/s41267-020-00347-5 |