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Running field experiments using Facebook split test
Business researchers use experimental methods extensively due to their high internal validity. However, controlled laboratory and crowdsourcing settings often introduce issues of artificiality, data contamination, and low managerial relevance of the dependent variables. Field experiments can overcom...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Elsevier Inc.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7331542/ https://www.ncbi.nlm.nih.gov/pubmed/32834210 http://dx.doi.org/10.1016/j.jbusres.2020.06.053 |