Ensuring the spread of referral marketing campaigns: a quantitative treatment

In marketing world, social media is playing a crucial role nowadays. One of the most recent strategies that exploit social contacts for the purpose of marketing, is referral marketing, where a person shares information related to a particular product among his/her social contacts. When this spreadin...

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Detalles Bibliográficos
Autores principales: Ghosh, Sayantari, Gaurav, Kumar, Bhattacharya, Saumik, Singh, Yatindra Nath
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Nature Publishing Group UK 2020
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7338528/
https://www.ncbi.nlm.nih.gov/pubmed/32632242
http://dx.doi.org/10.1038/s41598-020-67895-6

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7338528/
https://www.ncbi.nlm.nih.gov/pubmed/32632242
http://dx.doi.org/10.1038/s41598-020-67895-6

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