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Ensuring the spread of referral marketing campaigns: a quantitative treatment
In marketing world, social media is playing a crucial role nowadays. One of the most recent strategies that exploit social contacts for the purpose of marketing, is referral marketing, where a person shares information related to a particular product among his/her social contacts. When this spreadin...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Nature Publishing Group UK
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7338528/ https://www.ncbi.nlm.nih.gov/pubmed/32632242 http://dx.doi.org/10.1038/s41598-020-67895-6 |