Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products

Compromise effect suggests that a product will have a higher chance to be chosen from a product choice set when its attributes are not the extremes (the best with the highest price or the worst with the lowest price). Few studies have examined compromise effect in food purchase. We investigate consu...

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Detalles Bibliográficos
Autores principales: Wu, Linhai, Gong, Xiaoru, Chen, Xiujuan, Hu, Wuyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2020
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7339376/
https://www.ncbi.nlm.nih.gov/pubmed/32695046
http://dx.doi.org/10.3389/fpsyg.2020.01352

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7339376/
https://www.ncbi.nlm.nih.gov/pubmed/32695046
http://dx.doi.org/10.3389/fpsyg.2020.01352

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