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Compromise Effect in Food Consumer Choices in China: An Analysis on Pork Products
Compromise effect suggests that a product will have a higher chance to be chosen from a product choice set when its attributes are not the extremes (the best with the highest price or the worst with the lowest price). Few studies have examined compromise effect in food purchase. We investigate consu...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7339376/ https://www.ncbi.nlm.nih.gov/pubmed/32695046 http://dx.doi.org/10.3389/fpsyg.2020.01352 |