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Impact of the perceived threat of COVID-19 on variety-seeking
The COVID-19 pandemic has significantly influenced our daily and social lives as well as our consumption patterns. This paper focuses on the relationship between the COVID-19 threat and variety-seeking. Based on several theories, including reactance theory and terror management theory, we predict th...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Australian and New Zealand Marketing Academy. Published by Elsevier Ltd.
2020
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7345280/ http://dx.doi.org/10.1016/j.ausmj.2020.07.001 |